HR/Office culture and environments
Workplace dynamics and productivity
Employee perks/benefits & motivation
What do I bring to the table that others don’t?
- International experience and perspective from time spent living, working and studying on three continents.
- I’m trained in human centered research and have over 15 months of fieldwork experience.
- I am grounded in theory that I apply to real world situations and business practices.
- I am an accomplished writer and photographer.
Qualitative/Anthropological Research Design & Practice
Ethnography is central to gaining a full understanding of your customers and the business itself. Ethnographic research can inform functions such as strategy and long-range planning. Ethnographic research can be a great choice for small business as well. Get in touch to find out more.
What is ethnography?
Ethnography involves learning/understanding how people live their lives. Unlike traditional market research, which asks specific, highly practical questions, anthropological research usually means visiting consumers in their homes or offices to observe and listen. The goal is to see people’s behavior on their terms.
While conducting ethnographic and qualitative research I usually also, where appropriate, utilize photography and audio recordings to give more context to the situation.
I also practice other qualitative research methods including:
- Remote and in-person interviews
- Diary studies
- Contextual observation
I collaborate with service and UX designers as well as other research professionals on a project by project basis.
I am a skilled communicator who has written for a number of international publications. A full list and clips can be found here.
Roads & Kingdoms
The Art of Eating
Writing – Editing
I offer companies expertise in communication design and practice. Below are some of the kinds of projects and documents I have experience working on.
-Long form editorial/research reports
-Creative projects/storytelling (i.e. scripts)
-Proofreading in US English